Here's the new small businesses opening in Alice

Robin Bradshaw
Alice Echo News Journal

Despite the national economic downturn and hardships, Alice has a  wave of new businesses opening.

Roger Saenz, an Alice native and area CPA accountant, is opening a new place called Texas Hotdog Co.  downtown on Main Street. His business plan is to expand the franchise to the larger college towns in Kingsville and New Braunfels and keep the Alice location as a flagship location. Saenz also plans to have a private label to sell hot dogs in grocery stores and a chili recipe he believes may be highly sought.

He hopes the business will help revitalize downtown. 

"Alice needs to create an atmosphere for the downtown area to become a destination and create a fertile ground for local investors,"  Saenz said. "Alice needs to change that in order to achieve some level of economic success as we move forward and I plan to help. "

Texas Hot Dog Co. plans to have a soft opening in March 2021 with curbside and delivery as the community continues to overcome the pandemic.  

Owner Roger Saenz at the flagship franchise Texas Hotdog Co. in Alice.

Samuel Wilkinson from Wilkinson Veterinary on South Flournoy Road also opened a new business this week on Monday, Jan. 11.  VIPet is the name of a new pet boarding business with plans to expand in phases. The new business currently offers a safe and clean climate control environment to house animals of all sizes and providing support to accommodate larger dogs. 

"The business just opened this week and I am still waiting on the sign," Wilkinson said. "VIPet will offer a daycare program for family pets and basic grooming and bathing options."

He also hopes to create a public dog park for the Alice area.

VIPet a new pet boarding business in Alice opened on Monday, Jan. 11. The business had some small delays and is still waiting for their new sign.
VIPet has climate control kennels for large dogs

Family pets offer people support for issues of mental illness, isolation, and increase exercise for owners.

"The dog park we plan to create will accommodate those areas of wellness," he said.

A new family medical practice opened its doors on Monday, Jan. 11, this week as well. Hatham Jifi MD PA is an internal medicine specialist located on 500 Flournoy Road. The had a meet and greet ribbon-cutting ceremony for 10 a.m. on Thursday, Jan. 14. 

The Grand Opening of Jifi Hatham M.D.  on 500 Flournoy in Alice.

Willow House of Texas a special occasion venue will be opening in May of 2021. The venue will host special occasion events, banquets, and specialize in weddings. The venue is located at 3451 US Highway 281. This venue intends will take pride in offering a specialized upscale service where the customers will not need to bother with bringing a large variety of decorations to spruce the place up.

Willow House Special Occasion Venue
Willow House of Texas

Economic Development Director Larry Martinez said officials also plan to assist future small business owners with financial and training opportunities.

"I am optimistic that we as a community will be able to work with elected leaders and business owners private and public to help expand business opportunities in Alice and Jim Wells County for 2021," Martinez said. 

"I think the city's downtown merchants need to get enthusiastic," he said. 

Saved by Grace Christian Boutique owner Belinda Galvan

New businesses in Alice

Texas Hotdog Co.

Where:302 East Main Street 

Opening date:Tentative early Spring 2021


Where:1101 South Flournoy Road  

Hours of Operation:Monday- Friday 7:30 a.m. - 10:00 a.m. and 3:00 p.m. to 5:00 p.m. 

Information: or call: 361-415-2545

Hatham Jifi MD PA

Where: 500 Flournoy Road, Alice

Opening date: A meet and greet ribbon-cutting ceremony scheduled for 10 a.m. Thursday, Jan. 14.

Hours of Operation: Monday -Thursday 8:00 a.m. to 5:00 p.m. and Friday 8:00 a.m. to 12:00 p.m.   

Information: 361-664-5219

Saved by grace Christian Boutique 

 Where: 420 East Main Street  

Hours of Operation: Monday -Thursday 10:00 a.m. -6:00 p.m. Saurday 10:00 a.m. - 5:00 p.m. and Sunday 12:00 p.m. 4:00 p.m.  

Information:  https// 

Willow House of Texas 

 Where: 3451 South US HWY 281  

Hours of Operation: Event Venue   

Information:  361-562-4226  and check out their Facebook page at Willow House of Texas