It’s the day that many Alice Coyote football season ticket holders having been hoping for and it’s finally set.

The Alice Coyote ticket office has organized its Ticket Exchange Day for its current holders. The event is set for 5:30 p.m. Thursday, June 29.

The exchange is simple. If two season ticket holders agree to exchange or swap the seats they hold permanently, they’ll meet with the Alice High School ticket office to make the exchange official.

Alice High School athletic department secretary Nelda Ayala said ticket holders have been asking for a ticket exchange for years.

“The athletic office has had a lot of request for something like this for a long time,” Ayala said. “Some people cannot climb the steps for health reasons, or younger season holders want something higher.”

The ticket exchange is the first of its kind with Coyote season tickets, but Ayala said if the exchange works, it could be something the program does annually.

Anyone with any questions is asked to call the Alice High School athletic department at (361) 660-2000, Ext, 700.

Season ticket holders can renew their season tickets for the upcoming season on Aug. 17.