Everywhere people look there is a product being advertised whether online, in print or on billboards.

On Thursday, the Alice Echo News Journal sponsored an event to help local businesses with their advertising.

Marketing Guru Dee McLelland expressed the importance of how to get customers to buy products, how to reach the right customers and keep them interested.

McLelland explained to the local business owners that even with the local economy downfall that they should be consistent in their advertising as part of their marketing plan. He also told the attendees when advertising they needed to help customers understand what is “unique” about their company.