ROBSTOWN, TX – April 4, 2016 – The Outlets at Corpus Christi Bay (OCCB) has named Cesar Briseño, Jr. as General Manager. Mr. Briseño joins OCCB from the Sunrise Mall in Brownsville, Texas, where he served as General Manager for the past 16 years.

While at Sunrise Mall, Mr. Briseño was instrumental in growing the retail center from an idea into a thriving, positive and profitable shopping community. “I take great pride in knowing my center, knowing my retailers and knowing their families,” said Mr. Briseño.” “I intend to employ that same level of personal enthusiasm and passion to The Outlets at Corpus Christi Bay to ultimately help bring jobs and an outstanding shopping experience to this community.”

Mr. Briseño’s personal connection to the Robstown area began nearly two decades ago at college when he earned a degree in Business Administration from nearby Texas A&I University Kingsville. Since then, Mr. Briseño has not only contributed to this region by growing jobs as a retail professional but also by developing the area’s youth as a football, basketball and baseball coach.

“It was ingrained in me from the time I was a child to get involved and give back to my community. It’s core to who I am and how I’ve raised my own family,” said Mr. Briseño.

“We strongly believe that we have picked the right professional to grow our center and the right person to help build our community,” said Rick Carduner, one of OCCB’s partners. “Cesar Briseño, Jr. will be an outstanding General Manager and is undoubtedly committed to growing our retail center for the long-term.”