Este Lunes is a popular phrase coined by longtime radio personality Joe Lozano. And because of his longevity in the radio business and his countless contributions in the development of the introduction to Tejano music, he is being recognized during a special cookoff event on Saturday.

The “Este Lunes” Day will have live music from 3 to 11 p.m. at Rollies BBQ at 316 Farm to Market Road 2507. Music will be provided by Ted Lopez y Conjunto Recuerdo, Robert Ray and the Midnight Rodeo, Joe Lara and special guest Ram Herrera along with Carlos Guzman and Mel Villarreal.

Joe Lozano began his Tejano music career in 1962 promoting dances with the Azteca Boys Club at the KC Hall and Sunday Tardeadas at the Alice VFW. Joe started a business under Liberty Record Shop in 1963. That same year he promoted his first big Tejano dance with Sunny Ozuna and the Sunglows from San Antonio. Lozano also began a career in radio as a Disc Jockey with KOPY 1070 AM and Que Vamos a Comer El dia de Hoy.

In 1975, Lozano started the Este Lunes Monday night dances at the VFW Hall.

He is active as a board member of the Tejano R.O.O.T.S. and was inducted in the Tejano R.O.O.T.S. Hall of Fame Museum.