Alice's popular retail store, Bealls, unveiled their newly remodeled store located in La Villita Shopping Center on Thursday.

Bealls invited shoppers to their grand opening and gave free fashion tote bags to the first customers in line.

“Alice shoppers deserve a hometown store that delivers exciting fashion brands and well known national brands of clothes, shoes, cosmetics, accessories and home décor. Bealls is that store,” said Michael Glazer, president and CEO of Stage Stores.

The remodeled store features wider aisles, redesigned fitting rooms, restrooms and seating areas.

According to a press release, shoppers can register to win a $250 shopping spree throughout the grand opening weekend. Customers will find a 20 percent off shopping pass online or in their mailbox to use on all purchases during the grand opening celebration, October 8 – 11.

All Bealls customers can apply for a Premier Rewards credit card and receive special shopping privileges, including a $10 Payback Reward for every $250 charged on their Bealls credit card. Bealls offers other great perks like Club 50, which provides 20 percent off purchases every Tuesday for members age 50 and over. To honor active, inactive and retired Military, Bealls provides a 15 percent military discount every day.