Alice's newest sports bar and grille had its grand opening and ribbon cutting on Friday with the help of the Alice Ambassadors and its supporters.

What used to be El Capital and La Playa, which is located on the corner of Main Street and Presnall Street, is where The End Zone is located and opened in March 2015.

The restaurant features a full size bar, 25 flat-screen TV's and seats approximately 280 people.

The owner of The End Zone is 21-year-old Leandra Trigo Gonzalez, previous owner of Bel Amour Boutique and Salon.