(NAPSI)óHereís a bright idea for keeping skin healthy and youthful looking: Protect it from the sun. According to the Skin Cancer Foundation, more than 90 percent of visible changes commonly attributed to skin aging are caused by the sun.

Thatís one reason you should wear sun protection every day, no matter the season, the weather or the activity. Fortunately, Kiehlís Since 1851 offers three new ways you can protect yourself, no matter the occasion.

First, for every day protection, thereís Kiehlís Dermatologist Solutions Super Fluid UV Defense Sunscreen SPF 50+. Its UVA and UVB filters work together to deliver protection. Itís paraben-free with a silky, matte, non-whitening finish thatís an excellent base under makeup.

When youíll be out for long or the sunís very strong, thereís Kiehlís Activated Sun Protector Sunscreen Broad Spectrum SPF 30 Water-Light Lotion For Face & Body. Itís dermatologist tested and safe for all skin types, plus its unique formula transforms to a waterlike, weightless texture on skin. Because itís more water resistant, itís a good choice for a day at the beach, the game or on the slopes.

For every day eye protection, thereís Kiehlís new Clearly Corrective Dark Circle Perfector with SPF 30. Experts say sun damage contributes to dark circles under the eyes, a concern for 54 percent of women in the U.S., and this can help prevent and correct UV damage. It instantly brightens, reduces discoloration and protects against future darkening.

In addition to being available at Kiehlís freestanding stores and select specialty retailers, these products are at www.kiehls.com/sun-care and (800) KIEHLS-2.

On the Net:North American Precis Syndicate, Inc.(NAPSI)