Keep McAllen Beautiful, which builds and sustains a clean and a more beautiful McAllen,announced today the launch of the 2015 Great American Cleanup. Nationally entering its 17th year, the Great American Cleanup is the country’s largest community improvement program that kicks off in more than 20,000 communities each spring.

Each year, the Keep America Beautiful Great American Cleanup engages more than 4 million volunteers and participants across the country to take action in their local communities to create positive changeand lasting impact.

“This is a great opportunity to show civic pride by coming out to volunteer in the community we all love. We invite all schools, civic groups, churches, organizations, as well as families who want to give of theirtime to volunteer in celebration of Earth Day”, said Chris Lash, Program Coordinator.

The Great American Cleanup kicks off each March with events occurring from spring through fall. On Saturday, April 11th, volunteers will gather at Municipal Park -1921 N. Bicentennial from 8am to 12noon.

Volunteers will be issued safety vests, gloves, and trash bags and then assigned a designated area to pick up litter along city streets, trails, and parks. They will be transported and picked up from their assigned sites once the cleanup has been completed. Volunteers will be treated to hot dogs, soda, and various raffle prizes at the park after the cleanup.

“As the season turns to spring, we’re excited to launch another year of America’s largest community improvement program,” said Jennifer M. Jehn, president and CEO of Keep America Beautiful. “In 2014, the work of volunteers during Great American Cleanup events returned $179 million in measurable benefits across the participating communities. The Great American Cleanup makes a meaningful difference to the places in which we all live, work and play.”

Locally last year, volunteers collected 4.73 tons of trash from schools, streets and parks across McAllen.

National sponsors of the 2015 Great American Cleanup include Altria, BNSF Railway, Dow, The Glad Products Company, Lowe’s and Niagara Bottling. Local sponsors of Keep McAllen Beautiful’s event are HEB, Walmart, and McAllen Sports.