With 25 flat screen TVs, a juke box and hometown jerseys hung on the walls, Alice will soon be the home of a spirit-bound bar and grill.
What used to be El Capital and La Playa, which is located on the corner of Main Street and Presnall Street, will soon be The End Zone.
For long-time friends Leandra Trigo Gonzalez, 21, and Joanna Olvera, 39, owning a business is nothing new.
For years, they have owned an oilfield rental company. Olvera and her husband own White Tail Welding Services and Gonzalez has previously owned Bel Amour Boutique and Salon.
Both say they wanted to get away from the usual and have talked about opening a restaurant for some time. They started working on the restaurant's interior since February 2015.
"We considered our options and decided on a bar and grill. Something for the community to enjoy, something that Alice was missing," Olvera said.
"We have never seen ourselves opening a restaurant but we're excited to get this show on the road," she said.
"The End Zone will bring a great family-oriented atmosphere where people can enjoy good food and drinks," Gonzalez said.
The bar and grill restaurant plans to bring different events and live entertainment through its doors along with a warm greeting. She said The End Zone will have two full-size bars and will seat approximately 280 people.
This week, Gonzalez and Olvera have been busy interviewing people in search of employees and say they plan to hire about 40 staff members including cooks, waitresses, hosts and others.
Owners said the restaurant will serve anything from "hand-battered cheese sticks to a 16 ounce ribeye steak cooked to your liking."
The End Zone will open the last week of March 2015.