The Second Street Promotion Miss Alice Texas Sweetheart contest winner was Alexis Benavides.

The contest that ran from April 19 through May 3 was sponsored by the Miss Alice Texas Pageant and brought to you by the Alice Echo News-Journal.

Over 1,118 votes were casted for the contest.

Benavides came in first place with the most votes amongst the four girls competing. She received a Sweetheart Sash and Plaque.