With a flip of a switch Alice kicked off the Christmas season and the start of the annual Christmas Parade Tuesday night.
The parade started at 6 p.m. with the sirens and flashing lights of local first responders.
Vendors walked up and down the parade line enticing children with cotton candy, lighted toys, bubble machines and poppers.
The parade ended with Santa Clause on the Alice Fire Department Engine.
Parade winners were:
Best Business Entry - Mi Famila Home Health
Best Decorated Vehicle - Armando Benavides
Most Unique - FOXCO Oil Field Supply
Best Performing - Saenz Elementary Jump Ropers
Best Out of Town - Freer Rattlesnake Roundup
Best Youth Entry - Mary R. Garcia Cheer Squad
Best School Entry - Coastal Bend College
Best Church Entry - Immanuel Lutheran Church
Judge's Choice - EW Nash/Alice Cash and Carry
Director's Choice - Premier Angel Home Health