With Christmas less than three weeks away, consumers have hit the stores looking for the best deal on that perfect gift.
Consumers are asked to remember the local businesses owned by our friends, family and neighbors this holiday season.
"It's good to stimulate the local economy," said Juan Navejar with the Alice Chamber of Commerce. "When you shop local the money stays here. It's a win win for everyone. We encourage everybody to shop local."
Alice and surrounding communities have mom and pop stores that specialize in unique and one-of-a-kind items such as clothing, home decor and jewelry.