Over the last few years Lincoln has invested a lot of effort into redefining the brand and ensuring that focus is delivered into product. Without question, with a bevy of new Lincoln vehicles now hitting the market, the message is coming through loud and clear.
If it's been a while since you've been in a Lincoln vehicle, you're missing out on a truly great revolution in American luxury.
The new Lincoln Navigator is a classic example.
Having attended the product launch for the media a few weeks ago in North Carolina, I was impressed with the design and elegance of the new Navigator.
Having had the opportunity for an extended test drive this past week, it has only enhanced my initial impression that the Navigator is not only a highly capable, full-size luxury sport utility vehicle, it is truly elegance on wheels.
The attention to detail in the craftsmanship and materials of the cabin is absolutely first class.
Consumers have their choice of Dark Ebony or Anigre wood trim on the console and upper door panels, with the wood trim bookmatched so the grains are precisely aligned throughout the interior. That trim is complemented with satin-nickel accents, which nicely complement each other.
The console design goes hand-in-hand with the butter soft leather seats, which give the Navigator a very sophisticated, yet not over the top feel of what Lincoln designers hail as "American Luxury."
The new Navigator is very much an aspirational vehicle, competing in a highly competitive, yet still growing segment.
With a long list of premium standard features, it is designed for consumers who "check every box" when it comes to adding available features.
From the power fold rear seats to the voice activated navigation system to the power running boards to the premium audio system - no detail has been overlooked on the new Navigator.
With a base price starting around $46,000, the 2007 Navigator is available in rear- or four-wheel drive configurations. This year, a new addition to the Navigator lineup is the "L" extended wheelbase model, which provides 42.7 cubic feet of cargo room behind the third row seat.
The new Lincoln Navigator is a very impressive vehicle and is redefining the full-size luxury SUV market. For those in the market, I highly recommend it for a test drive.
Neal White has been covering the automotive industry for more than 15 years and is affiliated with the Texas Auto Writers Association and the Midwest Automotive Media Association. Comments may be sent to Neal at email@example.com .